Gary Viteri, a touring musician and budding rockstar was immobilized by an accident. The tragedy transformed his perspective on music and community. Instead of being on stage, Viteri opened a business and hosts local artists at his coffee shop turned music venue, The Pharmacy. In “The Art of Clean,” the Pharmacy’s dirty basement is transformed into a recording studio for local artists with the help of Clorox. Gary sees infinite possibility in the Pharmacy and the community he serves. As he sees it, creativity depends on access to a clean, artistic and affordable space, and Clorox brings that to the Pharmacy, ensuring a space that is fresh and clean.